Should you write a blog post about “how to color correct in Adobe Premiere Pro?” Probably not, because this isn’t what your customers are looking for. That might sound obvious, but it’s a common mistake, especially for those new to content marketing.įor example, let’s say you run a video production company. You need to attract people who might actually buy your product or service. We focus on search engine optimization (SEO) during the content creation process, so our content appears for relevant searches.īelow, I’ll explain how you can replicate our strategy in nine simple steps.Ĭontent marketing isn’t about attracting anyone and everyone to your website. We create educational blog posts and YouTube videos that teach people how to solve their problems with the help of our tools. In fact, our strategy at Ahrefs is pretty simple. Most people think this has to be something complicated, but that’s not true. ![]() ![]() In this post, I’ll show you how to create a winning content marketing strategy based on our experience at Ahrefs.īut first… What exactly is a content marketing strategy?Ī content marketing strategy is a plan for consistently creating high-quality content designed to turn strangers into customers. If you want to win at content marketing, you need a content marketing strategy.īecause when you have one, you’ll be able to achieve results like this:
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